Rodkin, P. (2024). Food and the social imagination of late modernity. From modern art to mukbang. Moscow: Sovpadenie. 292 p. (In Russ.) [Rod'kin, P. (2024). Eda i social'noe voobrazhenie pozdnego moderna. Ot sovremennogo iskusstva do mukbanga. Moskva: Sovpadenie.].
Food is analyzed as a cultural phenomenon of modern society and a manifestation of the work of social imagination expressed in the production and construction of sociocultural, communicative and artistic forms of everyday life and media reality. In the structure of representation of the late modern social imagination, food is critically examined through the products of modern creative industries, works of contemporary art and design, as well as such topical media formats as memes and mukbang.
Language: Russian
Design: Pavel Rodkin
Paperback: 292 pages
Size: 145x205 mm.
ISBN 9785903060188
© Rodkin, P., 2024
© Publishing house "Sovpadenie", 2024
Creative industries and the social imagination
Commodity fetishism and structures of representation: product — commodity — brand
Food and ideology: "Make yourself eat black caviar"!
Mukbang and the commodity form of sensuality: "Eat with Boki"
Supplementary materials
Table Index
Bibliography
In his new study, Pavel Rodkin analyzes food as a seductive object of representation in contemporary art and topical media formats such as memes and mukbang. But above all, the book examines food as an object of the social imagination of late modern society and culture. The author reveals the structures, strategies and underlying motives of the media presentation of food.
Alexander Pavlov
Jean Baudrillard, a critic of modern consumer society, wrote that the real choice is not between 100 varieties of sausage, but between choosing sausage or not choosing sausage. However, when food has the character of a fetish, this choice has already been made, food is something that cannot be refused. Pavel Rodkin, in his new book, describes the impressive spectacle of human food fetishization regimes. It is a groundbreaking analysis of why it is impossible to "just eat" — because behind the simplest meal there is a whole edifice of ideologies that lie on your plate.
Vyacheslav Danilov
Food is an integral and one of the most explicit markers of culture. Because how and what is cooked, how food is eaten and how it is represented, we see how the social imagination forms cultural patterns. Food has become the focus of Pavel Rodkin's new study. In modern society it becomes not only a product, but also a commodity, a fetish and a pattern of behavior. The author deconstructs Baudrillard's universe of post-reality, which for many years has been presented as integral and unique, showing the multidimensionality of cultural artifacts and their representation in modern media.
Lubov Tsyganova
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© (20032024) Pavel Rodkin
No AI inside!