Rodkin, P. (2004). Existential Interfaces. Experiments in Communicative Ontology of Reality. Moscow: Unost. 190 p. (In Russ.). [Rod'kin, P. (2004). Ekzistencial'nye interfejsy. Opyty kommunikativnoj ontologii dejstvitel'nosti. Moskva: Yunost'.].
Language: Russian
Design: Pavel Rodkin
Paperback: 190 pages
Size: 145x205 mm.
ISBN 5728202071
© Rodkin, P., 2004
© Unost, 2004
Introduction
Chapter 1. Reality and the existential interface
Chapter 2. Semantic intermediaries and operating units
Chapter 3. Interface and the problem of style
Chapter 4. Design and the problem of reality
Chapter 5. Suggest communication
Chapter 6. In search of a simulacrum
Chapter 7. Flash mob and suicide
Chapter 8. Technosolipsism (from mass culture to individual communications)
Chapter 9. Art and heterogeneous communication
Chapter 10. Typography and the problem of spatial syntax
Chapter 11. Existential interface and the problem of redesign
Chapter 12. Advertising space: no logo?
Conclusion (on perceptual inequality)
Bibliography
Illustrations
Moscow graphic designer and designer Pavel Rodkin dedicated his book to the analysis of the modern level of visualization of the human and natural environment. The author carefully examines both the special-professional problems of the "genre" (art design, consumer design), and visual means of mass communication and propaganda. He proves with examples that in many situations the ideographic way of delivering information to consumers no longer differs from text messages of a different nature, and in many cases the aggression of video information brings to the brink of "deverbalization" of communication. The conceptuality of signs breaks away from their denotation, color markers become symbols of political ideologies.
Political journal. March 14, No. 9 (60) 2005.